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About us
The Best of Singapore's Favourites in Ready-to-Cook Pastes
Singapore is known internationally as a food paradise not without reason. Her cuisine scene is an amalgam of flavours stirred into a culinary melting pot like no other.
Her famed local dishes feature the best of Chinese, Malay and Indian heritage reflecting the rich mix of cultures that make up the multi-racial population on the tropical island. Ethnic dishes like Laksa, Hainanese Chicken Rice, Mee Siam and Singapore Curry have become so popular that they are now not only ubiquitous in traditional coffee shops and food courts, but are also served in F&B establishments in hotels and exclusive clubs in Singapore and beyond.
Complete, easy-to-use solutions
Prima Taste offers these ethnic delights in the simplest form of ready-to-cook pastes and premixes. Each item comes complete with essential ingredients and condiments, providing a full complement of authentic tastes and flavours that are consistently delicious anywhere in the world! For example, Hainanese Chicken Rice comes with a premix and sesame soya sauce oil for the chicken, fragrance oil for the rice, and chilli, ginger and dark soya sauces to serve with, providing you the ultimate in convenience.
Authentic flavours, premium quality
Prima Taste products are developed by a dedicated R&D team comprising masterchefs and food technologists with excellent industry track records. And our mission is to serve the very best of Singapore's much-loved dishes through Prima Taste.
In our quest to acquire the finest flavours, we specially source and select premium quality ingredients from around the world, a distinction that has set Prima Taste apart from other brands. In addition, we conduct stringent quality checks on all our ingredient supplies to ensure that variables such as weather or seasonal changes do not affect our final products. All this is done to ensure excellent results all the time!
Awards and accolades
Prima Taste has been lauded for product quality, innovation and design. Awards include the Merit Award for Innovation by the Singapore Institute of Food Science & Technology, as well as the AsiaStar and Singapore Star awards for outstanding and innovative designs. Prima Taste is also recognised as a Superbrand and has won accolades from international trade and consumer media as well as culinary organisations.
A delicious range of products
Prima Taste pastes and premixes are highly versatile, allowing users to freely tap on their creativity and imagination to create new dishes! There is also a selection of Prima Taste 'Authentic Asia' cooking sauces to add that extra zest to your cooking. Use these as the perfect base to create Asian-style vegetable dishes, seafood delights and lots more.
Enhance your menu with these delightful ethnic favourites that are truly the best of Singapore!
Prima Taste pastes and premixes are available in shelf-stable foodservice, retail, party and premium gift packs with no added preservatives.
Prima Taste Concept Restaurants
Building on the success of Prima Taste ready-to-cook pastes and premixes, we created the Prima Taste concept restaurant franchise to serve ‘True Singapore Cuisine’. Since 2000, Prima Taste restaurants have opened in Singapore and other major cities around the world. The restaurants showcase Singapore food as well as the variety and authentic good taste of Prima Taste products. Prima Taste was named Promising Franchisor of the Year 2006 for its successful franchise model.
The success of these restaurants bears testimony to the quality of Prima Taste products.
About Prima Food
Prima Taste, is managed by Prima Food Pte Ltd, a wholly-owned subsidiary of Prima Limited. Prima Food's main business areas are food manufacturing and F&B franchising. Prima Food was established in 1992 and has since built a strong reputation for premium quality value-added food products. The company also manages PrimaDeli, Singapore's first home-grown award-winning bakery franchise and the longest running Singapore food franchise.
